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Among all age groups, Boomers watch the least TV.
28-30% average no more
than one hour a day
Spending on lodging on out-of-town trips is,
5% higher than the
average consumer for 35-to-44-year-olds
46% higher than the
average consumer for 45-to-54-year-olds
Spending on the purchase
of new cars and trucks is,
12% higher than the
average consumer for 35-to-44-year-olds
47% higher than the average consumer for 45-to-54-year-olds
Spending on general entertainment is,
17% higher than the
average consumer for 35-to-44-year-olds
33% higher than the average consumer for 45-to-54-year-olds
Spending on fees for recreational lessons is,
94% higher than the
average consumer for 35-to-44-year-olds
71% higher than the average consumer for 45-to-54-year-olds
Spending on power tools is,
70% higher than the
average consumer for 35-to-44-year-olds
47% higher than the average consumer for 45-to-54-year-olds
Spending on sports, recreation, and exercise equipment is,
45% higher than the
average consumer for 35-to-44-year-olds
50% higher than the
average consumer for 45-to-54-year-olds
Source: The Baby Boom, New Strategist Publications,
1999.
Compared to the general
online population,
Boomers do their own home repairs/renovations
21% more often (23.2%)
Boomers do their own landscaping 31% more
often (12.4%)
67% more Boomers bought digital cameras in the
last 12 months (6.6%)
51% more Boomers shopped online for appliances
in the last 6 months (8.2%)
47% more Boomers shopped online for gourmet
food/beverages (incl. wine) in the last 6 months (6.2%)
60% more Boomers shopped for home electronics
in the last 6 months, 63% bought (14.1%, 3.1% respectively)
54% more Boomers shopped for home improvement
products in the last 6 months (7.4%)
49% more Boomers bought books online in the
last 6 months (29.9%)
47% more Boomers made an online travel
purchase in the last 6 months (24.4%)
65% more Boomers made an online hotel/motel
reservation in the last 6 months (9.9%)
66% more Boomers rented a car online in the last 6 months (4.9%)
Note: All Boomer figures represent
behavior of individuals aged 35 to 54, unless otherwise stated. Figures in
parentheses represent absolute percentages of Boomers taking part in
respective activities.
Source: @Plan, Dec. 99. Figures reflect
behavior of Boomers who have been online 3+ years vs. the general online
population.
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