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3 in 10 Boomers are
"not at all satisfied" with their financial situation
Many Boomers would
welcome products and services that could help them improve their situation,
including:
Job training
Debt consolidation
Savings plans
Discounts on goods and services
The homeownership rate for Boomers was at 70.5% in
1998
Source: The Baby Boom, New Strategist Publications,
1999.
Compared
to the general online population,
Boomers are 35% more likely to have a
portfolio with a market value of $250K-$499K (7.0%)
Boomers are 32% more likely to have a
portfolio with a market value of over $100K (26.4%)
Boomers have any corporate credit card 64%
more often (15.9%)
Boomers have any Amex credit card 39% more
often (30.0%)
Boomers have shopped online for auto insurance
28% more often (6.6%)
Boomers have shopped online for an auto loan
52% more often (4.7%)
Boomers have shopped online for life insurance
79% more often (3.0%)
Boomers have shopped online for home mortgages
68% more often (10.1%)
Boomers have shopped online for money market
funds 47% more often (4.8%)
Boomers have shopped online for stock mutual
funds 50% more often, and transacted 65% more (11.4%, 3.7%
respectively)
14.8M Boomers have shopped for stocks online
in the last 6 months, 6.8M Boomers have bought and/or sold them
8.8M Boomers have shopped for mutual funds
online in the last 6 months, 2.6M Boomers have bought and/or sold
them
Note: All Boomer figures represent behavior of
individuals aged 35 to 54, unless otherwise stated. Figures in parentheses
represent absolute percentages of Boomers taking part in respective
activities.
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| Source: @Plan, Dec. 99. Figures reflect behavior
of Boomers who have been online 3+ years vs. the general online
population. |
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